I’m Craig Scheun, a senior product design leader based in Canberra. I turn ambiguous, high-stakes problems into measurable business and customer outcomes, previously leading product design at Standard Bank and Nedbank in South Africa.
Experience:
Standard Bank
Nedbank
Qern
RedFlag
Focus areas:
Business lending
Customer onboarding
Web platforms
Design systems
Accessibility
Product strategy
How I work:
Strategy
Discovery
Facilitation
Design leadership
Measurable outcomes
Based in:
Canberra, ACT, Australia
From ambiguity to measurable outcomes: how I lead design.
I connect customer needs with business goals across strategy, discovery, design and implementation. I lead discovery, facilitate alignment across product, engineering and research, and hold work to measurable outcomes rather than shipped screens as the definition of done.
My case studies are drawn from South African financial services: business lending, banking web platforms and design systems. Where the detail is confidential, I show the decisions and outcomes rather than every artefact.
Credentials
- PMP (Project Management Professional)PMI, 2026
- SAFe 6 AgilistRelease Train EngineerProduct Owner/Product ManagerAgile Product ManagerDevOps PractitionerLean Portfolio ManagerAdvanced Scrum MasterScaled Agile
- Azure Cloud Solution ArchitectAzure Administrator AssociateAzure FundamentalsMicrosoft Certified
- Certified Experience Analyst (CXA)Certified Digital Persuasion Analyst (CDPA)Certified Usability Analyst (CUA)Human Factors International
- Human-Computer Interaction for User Experience DesignMIT CSAIL
- User Experience DesignUniversity of Cape Town
- RangerSalesforce Trailhead